United Way of Central Indiana (UWCI) volunteer leaders announced a goal to take last year’s record $40.6 million total even higher to $40.8 million to carry out its mission: helping people learn more, earn more and lead safe and healthy lives. Preschool students from Day Nursery Early Care and Educuation Center in the Indiana State Government Center helped reveal the goal during the program.
For the third year, United Way kicked off its fundraising season along with the Colts football season at a celebration on Monument Circle. So far, early pledges amount to more than $8.2 million or 20 percent of goal.
In addition to a financial goal, United Way is on track to recruit 1,400 ReadUP tutors, having reached 46 percent of that target so far.
Banking and investments executive Steve Schenck and local artist and philanthropist Marianne Glick are co-chairing United Way’s annual campaign. Their message calls on people to be super heroes by giving to create opportunities for a better life through Education, Income, Health and Basic Needs resources.
Ellen K. Annala, United Way’s president and CEO, said United Way invites people to act so they can be part of the change instead of focusing on discouraging economic indicators.
“United Way invites everyone to live united — give, volunteer, and advocate,” said Annala. “Give through your work or on your own. Volunteer to read at a child care center, tutor early elementary students, or mentor an at-risk child. Advocate for causes that improve the lives of families and children by getting involved with your children’s school, encouraging everyone to vote, supporting better mass transit so people can get to needed jobs, and much more.”
This year, the Indianapolis Colts will make a donation to United Way for every ticket purchased through United Way of Central Indiana to the home opener versus the Vikings on September 16, the Colts vs. Jaguars September 23, Colts vs. Browns on October 21, Colts vs. Bills on November 25, Colts vs. Titans on December 9, and Colts vs. Texans, December 30. Visit UWCI.org for details.
Returning incentives in the 2012 campaign include the Give Gleefully video contest and a loyalty program called Caring Club that provides discounts at national and local businesses for people who give at least $150.
At the free community kickoff featuring a volunteer fair, live music, Colts Cheerleaders and free Colts posters, the Colts announced they are returning a third year with a chance to win a pair of Super Bowl tickets in a drawing for anyone who gives a new gift or increase of $150 to United Way of Central Indiana.
Today’s BIG KICKOFF punctuates a series of events promoting the LIVE UNITED season to encourage Giving, Advocating and Volunteering. In late August, more than 1,800 volunteers tackled 89 projects at schools, United Way agencies and child care centers in Central Indiana as part of United Way’s Day of Caring. Similar campaign goal announcements and kickoff celebrations have been happening in Boone, Hamilton, Hancock, Hendricks and Morgan counties.
On Tuesday, (Sept. 4), local television stations each aired stories about how United Way and its agencies are helping create lasting change in people’s lives and in the community. Visit www.youtube.com/uwci to see the stories.
United Way of Central Indiana helps people learn more, earn more and lead safe and healthy lives. United Way gets things done by mobilizing people and community partners in six Central Indiana counties to identify, advance and advocate the best solutions. LIVE UNITED is a call to action for everyone to be part of the change. Visit uwci.org to learn more.