I just read about this on Ragan’s Healthcare Marketing and Communication News this morning.
Moms-to-be are going to be getting a new tool—pregnancy tips sent directly to their cell phones. The free “text4baby” campaign is being sponsored by Johnson & Johnson, Pfizer, WellPoint and CareFirst BlueCross and Blue Shield. Several wireless carriers have agreed to waive fees for receiving texts. Moms who text “BABY” to 511411 will receive weekly text messages that focus on nutrition, immunization, and birth defect prevention.
Please drop me a comment if you sign up for this service. I would love to hear if you think it is helpful.